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LA VANGUARDIA: Brand communication and re-positioning: Huawei's innovative strategy.

LA VANGUARDIA: Brand communication and re-positioning: Huawei's innovative strategy.

 

Professor José Fernández Cavia analyzes the company's commitment to influence marketing. Read all about it here.

 

27.02.2018

From a commercial point of view, the strength of a country can be measured by the strength of its brands. In this sense, we can consider that China has already ceased to be an emerging power and is simply a power with a wide margin of growth.

However, Chinese brands have not yet managed to completely discard stereotypes deeply installed among the population of Western countries, which associate their products with low quality standards.

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