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The Mediacorp Event was a great success

The Mediacorp Event was a great success

Tuesday 6th of February the MediaCorp project of our research group organized a conference about Advertising and Body Image: ¿Mi cuerpo me gusta? (Do I like my body?) inaugurated by Dr. Josep Fernández-Cavia, head of the Communication Department at UPF and research member of our group and Mònika Jiménez Morales main researcher of the project and Senior Lecturer in the Communication Department at UPF.

 

07.02.2018

Tuesday 6th of February the MediaCorp project of our research group organized a conference about Advertising and Body Image: ¿Mi cuerpo me gusta? (Do I like my body?) inaugurated by Dr. Josep Fernández-Cavia, head of the Communication Department at UPF and research member of our group and Mònika Jiménez Morales main researcher of the project and Senior Lecturer in the Communication Department at UPF. 

 

The program of the Conference included a round table of presentations and discussions in the morning from 10 a.m. to 11.30 p.m. by the Fundación Imagen y Autoestima, Gasol Foundation and the psychologist and journalist Jaume Funés. Followed by a round table  from 12 a.m. to 1.30 p.m. titled: “Advertising, what sells us? and How do you sell us?” Moderated by Dra. Elena Añaños from the Universitat Autònoma de Barcelona (UAB) and with the participation of the “Col·legi de Publicitaris i Relacions Públiques de Catalunya”, the agency “The Modern Kids” and “FACUA”

     

     

 

 

After a coffee break, the conference was followed up from 3:00 pm to 5:30 pm, with two different panels: "Publicity and gender stereotypes", that counted with the participation of Yolanda Domínguez, visual artist, photographer and activist, Raül López from the Center for the Equality and Resources per les Dones (CIRD) of the Ajuntament de Barcelona and Jordi Ubeda from the Abacus Cooperativa; and in parallel the "Maternity and Body Image" panel, moderated by Dra. Lorena Gómez professor of Communication at UPF, that counted with the participation of Sara Bujalance from the Association against Anorexia and Bulimia, Patricia Montull from the Montull Clinic and Mariona Visa, an expert in Audiovisual Communication from the Universitat de Lleida (UdL) blogger (Ara Criatures) and author of several books on the representation of motherhood in the media.

 

       

   

 

 

THE MEDIA COVERAGE

 

It is important to highlight the great media coverage that has received the event by Spanish online newspapers and radio shows that have not only praised the good work of the researchers but have also applauded the importance of the project.

 

Online newspapers

 

If you want to read La Vanguardia article click here

 

If you want to read the ABC article click here

 

If you want to read La Vanguardia Report click here

 

If you want to read the Crecer Feliz article click here

 

Postcasts

 

If you want to listen to the postcast of Cope Catalunya click here.

 

If you want to listen to the postcast of Cope Andalucia (minute 13'.58'' al 19'.00'') click here.

 

 

 

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