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Dr. Lluís Mas, Dra. Estefania Larrea Olatz and Maddalena Fedele presented at the CIGC

Dr. Lluís Mas, Dra. Estefania Larrea Olatz and Maddalena Fedele presented at the CIGC

                                                         

Dr. Lluís Mas, Dra. Estefania Larrea Olatz and Maddalena Fedele presented the project Mediacorp at the Creative Industries Global Conference (CIGC) with their paper on "The character's portrayal in television ads consumed by 5-8 year-old children in Spain". 

 

02.12.2017

Dr. Lluís Mas, Dra. Estefania Larrea Olatz and Maddalena Fedele presented the project Mediacorp at the Creative Industries Global Conference (CIGC) with their paper on "The character's portrayal in television ads consumed by 5-8 year-old children in Spain". 

In their exposition they went in depht about what is currently happening in the advertising field regarding the portrayals of characters that are consumed by children. The emphasis on consumed and addressed to (target audience) was prominent within the discourse since it's usually confused by the non-specialized public since an audiovisual product may not be intended for the target that is actually consuming it and the opposite.

The conference aims to become a transnational forum of researchers from the Creative Industries and the Orange Economy; considered topics of great interest the focus of innovation, economic engine and social change by different instances. 

                                  

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