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IPBA 2017

IPBA 2017

 

From next December 5, to December 7, 2017, it will be held the 2nd Conference of the International Place Branding Association in Swansea UK. A great show up for our research group and the department of communication UPF. 

 

Stay tuned for more that week!

 
 

27.11.2017

From next December 5, to December 7, 2017, it will be held the 2nd Conference of the International Place Branding Association in Swansea UK. The International Place Branding Association is a non-profit independent association of academics and professionals involved or interested in the principles and practices of brand development and brand management for places (cities, regions, nations and destinations). 

The conference aims to bring together scholars, practitioners and students of place branding and related fields. It is the main vehicle to advance the aims of the International Place Branding Association, which include providing a forum for the exchange of ideas around the theory and practice of place branding, linking the members of the international place branding community in a beneficial manner, bringing scholars and practitioners closer together and advancing the professionalisation of the field. 

Last year’S IPBA (2016) in Middlesex University, London, Sara Vinyals-Mirabent and Dr. José Fernández-Cavia presented; “Are cities communicating a consistent image? Analysis of the congruence between place and destination personality”. This research aimed to determine the congruence between the projected city's image disseminated by different official websites.

This time in Swansea, UK, once again Sara Vinyals-Mirabent and Dr. José Fernández-Cavia will be presenting an article this time named  “Tourists’ informational habits and destination choice”  where the authors are Dr. José Fernández-Cavia, Sara Vinyals-Mirabent, Dr. Ariadna Fernández-Planells, Dr. Rafael Pedraza-Jiménez. It aims to describe the informational habits of actual tourists on the Web. Information search becomes critical to the tourist’s destination choice, especially if the place hasn’t been visited before. Results identify the sources that appear to be more trustworthy for travellers. 

Also this year are attending to the IPBA Conference; Jasmin Sera (CAS Predoctoral Researcher) with her thesis project named “Indigeneity in the Nation Branding of New Zealand - Understanding (cultural-) identity within the Nation Branding of New Zealand looking at its indigenous population the Maori ”, and Lorena de Ferrari (CAS Predoctoral Researcher) with her thesis project named ”Visual Identity on Urban International Destinies” will present their phd studies on the doctoral colloquium.

This will be a great show up for our research group and the department of communication UPF.

Stay tuned for more that week!

 
 

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