Last Thursday, February 15th, a monographic session of the New Research Table (henceforth TNR) was dedicated to the project "MediaCorp: ¿Mi cuerpo me gusta?" funded by the Ministry of Economy and Competitiveness (CSO2014-58220-R) that just accomplished one more year of extension. Mediacorp has been carried out in the Department of Communication at Pompeu Fabra University since 2014 by Dra. Mónika Jiménez-Morales and Dra.Pilar Medina Bravo with the support of our Research Group.
CAS is an interdisciplinary group that studies the communication phenomena in the intersection between two areas: communication and advertising, on one hand; and individual and society, on the other hand.
The work of CAS has focused on three branches of study:
-Tourist brands and place branding.
-Influence of advertising messages on body image of children and adolescents.
-Sound studies and psychophysiological measures.
Consequently, it promotes the combined use of quantitative and qualitative techniques in order to achieve a deeper understanding of how communication and advertising influence people’s individual and social behaviour.
The research group belongs to the Department of Communication, Universitat Pompeu Fabra, Barcelona (Spain).