CAS - Communication Advertising & Society

20.02.2018

Mediacorp presented the latest New Research Table

Last Thursday, February 15th, a monographic session of the New Research Table (henceforth TNR) was dedicated to the project "MediaCorp: ¿Mi cuerpo me gusta?"  funded by the Ministry of Economy and Competitiveness (CSO2014-58220-R) that just accomplished one more year of extension. Mediacorp has been carried out in the Department of Communication at Pompeu Fabra University since 2014 by  Dra. Mónika Jiménez-Morales and Dra.Pilar Medina Bravo with the support of our Research Group. 

 

CAS is an interdisciplinary group that studies the communication phenomena in the intersection between two areas: communication and advertising, on one hand; and individual and society, on the other hand.

The work of CAS has focused on three branches of study:

-Tourist brands and place branding.

-Influence of advertising messages on body image of children and adolescents.

-Sound studies and psychophysiological measures.

Consequently, it promotes the combined use of quantitative and qualitative techniques in order to achieve a deeper understanding of how communication and advertising influence people’s individual and social behaviour.

The research group belongs to the Department of Communication, Universitat Pompeu Fabra, Barcelona (Spain).

 

 

TURISTIC BRANDS

 

CAS BRAND BOOK

 

DESTINATION BRAND ARTICLE

Department of Communication

Roc Boronat building (Communication-Poblenou campus)
Roc Boronat, 138
08018 Barcelona

(+34) 93 542 24 36

secretaria.dcom@upf.edu