home junio 2018

04.04.2019

FULL OF INSANE FOOD ON CHILDREN'S TELEVISION

A television specialist spends hours watching advertising on channels for children and teenagers and discovers that the bombing of unhealthy grocery ads is constant, and without any legal regulation. 

04.04.2019

What most attracts us to a tourist destination? Attractions, culture and gastronomy

Dr Sara Vinyals has raised the issue and has studied it at the twelve most popular urban destinations in Europe. The results are published in Journal of Destination Marketing & Management.

28.02.2019

A new edition of Desayuno Kids

On Thursday, February 28th of 2019, a new edition of the #DesayunosKids was held, which had as its central theme: "The Emotional drive in Decision Making". The session consisted of a presentation by Dr. Lluís Mas Manchón and an explanatory video by The Modern Kids Family that opened the debate to the public about experiences and emotions.
03.01.2019

The Ministry extends the Mediacorp project until June 2019

MediaCorp an investigation project funded by the Ministry of Economy, Industry and Competitiveness, led by the Pompeu Fabra University and framed in the Research...

Department of Communication

Edifici Roc Boronat (campus del Poblenou)
Roc Boronat, 138
08018 Barcelona

 (+34) 93 542 24 36

[email protected]

 

 

CAS is pre-consolidated group 2017 SGR 00485 (AGAUR). Also an interdisciplinary group that studies the communication phenomena in the intersection between two areas: communication and advertising, on one hand; and individual and society, on the other hand.

The work of CAS has focused on three branches of study:

  • Tourist brands and place branding.
  • Influence of advertising messages on body image of children and adolescents.
  • Sound studies and psychophysiological measures.

Consequently, it promotes the combined use of quantitative and qualitative techniques in order to achieve a deeper understanding of how communication and advertising influence people’s individual and social behaviour.

The research group belongs to the Department of Communication, Universitat Pompeu Fabra, Barcelona (Spain).

 

 

TURISTIC BRANDS

 

CAS BRAND BOOK

 

DESTINATION BRAND ARTICLE