home junio 2018

03.01.2019

The Ministry extends the Mediacorp project until June 2019

MediaCorp an investigation project funded by the Ministry of Economy, Industry and Competitiveness, led by the Pompeu Fabra University and framed in the Research...
27.11.2018

Are kids the new decision makers on family purchases?

On November 21 a new Desayuno Kids, was celebrated by the Modern Kids and Family and CAS. 

23.11.2018

Monika Jiménez interview in ARACRIATURES

Mònika Jiménez Morales is presented as an example of media education in the University classrooms by the on-line newspaper AraCriatures. You can read the full interview by clicking here.

 

Department of Communication

Roc Boronat building (Poblenou campus)
Roc Boronat, 138
08018 Barcelona

(+34) 93 542 24 36

[email protected]

 

 

CAS is pre-consolidated group 2017 SGR 00485 (AGAUR). Also an interdisciplinary group that studies the communication phenomena in the intersection between two areas: communication and advertising, on one hand; and individual and society, on the other hand.

The work of CAS has focused on three branches of study:

  • Tourist brands and place branding.
  • Influence of advertising messages on body image of children and adolescents.
  • Sound studies and psychophysiological measures.

Consequently, it promotes the combined use of quantitative and qualitative techniques in order to achieve a deeper understanding of how communication and advertising influence people’s individual and social behaviour.

The research group belongs to the Department of Communication, Universitat Pompeu Fabra, Barcelona (Spain).

 

 

TURISTIC BRANDS

 

CAS BRAND BOOK

 

DESTINATION BRAND ARTICLE