A television specialist spends hours watching advertising on channels for children and teenagers and discovers that the bombing of unhealthy grocery ads is constant, and without any legal regulation.
Dr Sara Vinyals has raised the issue and has studied it at the twelve most popular urban destinations in Europe. The results are published in Journal of Destination Marketing & Management.
CAS is pre-consolidated group 2017 SGR 00485 (AGAUR). Also an interdisciplinary group that studies the communication phenomena in the intersection between two areas: communication and advertising, on one hand; and individual and society, on the other hand.
The work of CAS has focused on three branches of study:
- Tourist brands and place branding.
- Influence of advertising messages on body image of children and adolescents.
- Sound studies and psychophysiological measures.
Consequently, it promotes the combined use of quantitative and qualitative techniques in order to achieve a deeper understanding of how communication and advertising influence people’s individual and social behaviour.
The research group belongs to the Department of Communication, Universitat Pompeu Fabra, Barcelona (Spain).