VINYALS MIRABENT, SARA

Postdoctoral Researcher
Departament de Comunicació

+34 935421332
[email protected]
Roc Boronat, 138 08018 Barcelona

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Bio: Ph.D.(CumLaude) in Communication (UPF, 2018), Master in Advanced Studies of Social Communication (UPF, 2013), bachelor in Advertising and Public Relations (UPF, 2009). 

Current Position: Sara is a postdoctoral researcher -FPI-POP fellowship at the Department of Communication, Pompeu Fabra University, Spain. She is also an associated teacher at TecnoCampus Mataró-Maresme (Polytechnique University of Catalunya).

Research interests: Her main research lines are the following: a) Online Communication b) Place branding c) Social effects of brand communication.

Current research: she is a researcher of the ITOURIST research project (CSO2014-59896-P), funded by the Spanish Ministry of Science and Innovation. She is currently working on research focused on communication of brands’ personality as a means to influence consumers’ preference and choice.

Publications:

          ARTICLES

Vinyals-Mirabent, S. & Mohammadi, L. (2018). City brands projected personality: A new measure to assess the consistency of projected personality across messages. Communication & Society, 31(4), 91-108.

Fernández-Cavia, J.; Vinyals-Mirabent, S.; López, M. (2013). Calidad de los sitios web turísticos oficiales de las comunidades autónomas españolas. Textos Universitaris de Biblioteconomia i Documentació, núm. 31, pp. 1-9.

Vinyals-Mirabent, S., Kavaratzis, M., & Fernández-Cavia, J. (2019). The role of functional associations in building destination brand personality: when official websites do the talking. Tourism Management. 

Vinyals-Mirabent, S. (2019). European urban destinations' attractors at the frontier between competitiveness and a unique destination image. A benchmark study of communication practices. Journal of Destination Marketing and Management. 

 

             CONFERENCES

Vinyals-Mirabent, S., Mas, Ll., & Fernández-Cavia, J. (2018, Oct.-Nov.). “Audio logos to transmit brand personality traits.” ECREA 7th European Communication Conference (ECC). Lugano, Switzerland.

Sanabre, C., Vinyals-Mirabent, S., & Pedraza-Jiménez, R. (2018, Nov.). “Calidad de los sitios web turísticos. El caso del DTI Barcelona”. STCB Smart Tourism Congress Barcelona. Barcelona: CETT-UB.

Vinyals-Mirabent, S. (2018, Oct.). “Projected brand personality in the era of symbolic communication; Insights from destination branding.” The Branded Content and the Future of Advertising (ATWG-ECREA ). Barcelona: Universitat Pompeu Fabra.

Vinyals-Mirabent, S., & Medina-Bravo, P. (2018, Sep.). “Entender las dinámicas del sector publicitario mediante el trabajo con entidades del Tercer Sector social. Una iniciativa de Aprendizaje Servicio.” IX Spanish & I European Conference on Service-Learning in Higher Education. Autonomous University of Madrid (UAM). 

Fernández-Cavia, J., Pedraza-Jiménez, R., & Vinyals-Mirabent, S. (2018, Jun.). “Búsqueda de información en la web y selección del destino turístico.” VI Congreso internacional de la AE-IC; Comunicación & conocimiento. Salamanca, Spain.

Vinyals-Mirabent, S., Fernández-Cavia, J., Fernández-Planells, A., & Pedraza-Jiménez, R. (2017, Dec.). “Tourists’ informational habits and destination choice.” 2nd Conference of the International Place Branding Association. Swansea: University of Swansea.

Vinyals-Mirabent, S., & Fernández-Cavia, J. (2016, Dec.). “Are cities communicating a consistent image? Analysis of the congruence between place and destination personality.” Inaugural Conference of the International Place Branding Association. London: Middlesex University.

Vinyals-Mirabent, S., & Fernández-Cavia, J. (2016, Jul.). “Imagen y personalidad de marca, conceptos clave en la estrategia de branding” Congreso Iberoamericano de comunicación: Comunicación, Cultura y Cooperación (AE-IC). Madrid, Spain.

Vinyals-Mirabent, S. (2014). “Branding and website communication: a long road ahead” ISCONTOUR 2014. Vienna: University of Krems



Department of Communication

Edifici Roc Boronat (campus del Poblenou)
Roc Boronat, 138
08018 Barcelona

 (+34) 93 542 24 36

[email protected]