VINYALS MIRABENT, SARA
Current Position: Sara is a postdoctoral researcher at the Department of Communication, Pompeu Fabra University, Spain. She is also an associated teacher at TecnoCampus Mataró-Maresme (Polytechnique University of Catalunya).
Research interests: Her main research lines are the following: a) Online Communication b) Place branding c) Social effects of brand communication.
Current research: she is a researcher of the ITOURIST research project (CSO2014-59896-P), funded by the Spanish Ministry of Science and Innovation. She is currently working on research focused on communication of brands’ personality as a means to influence consumers’ preference and choice.