VINYALS MIRABENT, SARA

Researcher
Departament de Comunicació

+34 93 542 1332
[email protected]
Roc Boronat, 138 08018 Barcelona


Current Position: Sara is a postdoctoral researcher at the Department of Communication, Pompeu Fabra University, Spain. She is also an associated teacher at TecnoCampus Mataró-Maresme (Polytechnique University of Catalunya).

Research interests: Her main research lines are the following: a) Online Communication b) Place branding c) Social effects of brand communication.

Current research: she is a researcher of the ITOURIST research project (CSO2014-59896-P), funded by the Spanish Ministry of Science and Innovation. She is currently working on research focused on communication of brands’ personality as a means to influence consumers’ preference and choice.



Department of Communication

Edifici Roc Boronat (campus del Poblenou)
Roc Boronat, 138
08018 Barcelona

 (+34) 93 542 24 36

[email protected]