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Laura Fernández 's PhD results in a video

Laura Fernández 's PhD results in a video

"Faunalytics Explains: Using Graphic Images in Advocacy"

24.02.2021

 

Faunalytics reported on the results of Laura Fernández's research a few weeks ago. Now this animal advocacy Charity has turned Laura's results into the video: : Faunalytics Explains: Using Graphic Images In Advocacy

This is the summary Faunalytics provides along with the video

This study explores the use of graphic or "shock" imagery in animal advocacy (i.e. photos of animals experiencing extreme suffering) and how it makes an impression on the public. The findings suggest that such imagery can kindle people's concern for animals and willingness to take action; however, it's important to use explicit imagery strategically, as over-exposure can lead people to become desensitized to the content. We offer four tips to make sure advocates use explicit images effectively in their campaigns: 1) Shock must be balanced with consent. 2) Discomfort must be balanced with direction. 3) Realism must be balanced with hope. 4) Scope must be balanced with individuality. Read more about this study in our Research Library: https://faunalytics.org/how-moral-sho... Source: Fernández, L. (2020). Images That Liberate: Moral Shock and Strategic Visual Communication in Animal Liberation Activism. Journal Of Communication Inquiry.

Read more about this study in Faunalytics' Research Library: https://faunalytics.org/how-moral-sho...

 

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