Jordi Xifra is Professor at the Universitat Pompeu Fabra (Barcelona) in which he is the director of the Master of Science in Strategic Communication and Public Relations, a jointly awarded degree with the University of Stirling (Scotland): 
He also leads a research group on think tanks' communication management. 
He has published more than 15 books on public relations and public affairs in Spain and South America, and his articles have been accepted for publication in Public Relations Review, Journal of Public Relations Research, and American Behavioral Scientist, between others. 
He founded AIRRPP, the Spanish Public Relations Research Association, and he is the coeditor of Public Relations Inquiry (Sage).

Research lines

- History of public relations; 
- Public relations and critical theory; 
- Public Affairs and Lobbying; 
- Public diplomacy.