CREACIÓ
D’EMPRESES (13074)
business
creation
english
version
Description:
While there are many definitions of entrepreneurship
and entrepreneurs, most will agree that entrepreneurship is more than just
“starting your own business”. It is a
practice and discipline rather than a science or an art and it is believed to
be the driving force of most economies and societies. New entrepreneurial ventures are seen as the
sources of job creation and economic growth as well as personal satisfaction. In this course, we will analyze the meaning
of entrepreneurship, its linkage to innovation, what it means to be an
entrepreneur and explore ways to become one.
We will learn that entrepreneurship means change, that changes lead to
opportunities and that group work and networking is essential. We will approach entrepreneurship as a
process that can be applied in virtually any organizational setting. The
emphasis of the course will be in the creation of new ventures, studying the
different factors that can determine their success. The course prepares students to search for
ideas and opportunities and transform them into viable businesses.
Course Content
- Who is the
Entrepreneur? What is entrepreneurship?
We will discuss the nature of
entrepreneurship, its role in the economy and the situation in
- Creativity and
opportunity recognition. We will analyze the meaning of creativity and ways to promote
it. We will also analyze the
concept of opportunity recognition and its importance in the
entrepreneurial process
- Entrepreneurship,
innovation and technology. We will discuss key issues involved in innovation and technology,
their relationship to the entrepreneurial process and ways to manage them
- The business model.
We will define the concept of a business model
and analyze its importance and difference to a business plan. We will study it from the concept of
Value Proposition and analyze its components. We will study ways that an entrepreneur
approaches business planning, its importance and limitations.
- Market research
and marketing strategy. We will learn how to define our markets based on our business
models and resources. We will
analyze market segmentation and design marketing strategies in
unconventional ways to reach our targets.
- Entry strategies,
legal issues, IPR. We will discuss different approaches to starting a business. We will analyze some of the organizational
legal forms and issues that are involved as well as discuss the importance
and pitfalls of Intellectual Property Rights.
- Ethical issues. We
will look at the ethical issues entrepreneurs faced when involved in
starting ventures and their effect on their personal perspectives.
- The Economics of
Start-up Ventures: We will study the type of
financial needs that a venture faces and important financial management
issues such as cash flow, breakeven Analysis. We will look at financial information
that makes sense. We will look at sources of Finance and define criteria for
when to go for which source
- Globalization
issues. We will discuss venture growth within a global context as well as
addressing issues of emerging market opportunities.
Bibliography
Allen, Elizabeth K.
2005. “Creativity on Demand,” Harvard Business Review 83 (7): 46-.
48.
Aisner,
James E. July 24, 2000. Something
Ventured, Something Gained: A European View of Venture Capital. HBS Global Alumni Conference.
BNET.
2006. Analyzing Your Business’s Strengths, Weaknesses, Opportunities, and
Threats. A & C Black Publishers Ltd.
Bono, Edward de, 2005. Business Opportunities: To
make the most of your business opportunities, look for value, actuality and
practicality, in that order. Source:
http://www.thinkingmanagers.com/management/business-opportunities.php
Brief on Finance for small business, 2005.
Source:
Byers, T., H. Kist and R.I. Sutton, 1997. Characteristics of the Entrepreneur: Social Creatures, Not Solo
Heroes. Prepared for The
Handbook of Technology Management, Richard C. Dorf (Editor),CRC Press LLC,
Chan Alvin, 2005. The Process of
Change in Marketing Approaches. Source:
http://www.hotlib.com/articles/show.php?t=The_Process_of_Change_in_Marketing_Approaches
Clark, Gilbert
2003. The Disruption
Foster William
and Jeffrey Bradach, 2005, Should
non-profits seek profits? Harvard
Business Review, Febraury edition. pp. 92-100.
Encouraging
creativity, 2006. Source: http://www.designcouncil.org.uk/webdav/servlet/XRM?Page/@id=6003&Session/@id=D_Munz0j5g8kuDIxBQ0TXm&Document/@id=3537
Financial Help.
Source:
Hague, Paul. 2002
How to get information for next to nothing. B2B International Ltd. http://www.b2binternational.com
Heller, Robert.
2005. Business
http://isp-planet.com/marketing/2002/guerilla_takes_gorilla.html
Intellectual
property rights. Legal and policy linkages. Environment and Trade: A HandbookUNEP/IISD
http://www.iisd.org/trade/handbook/5_7.htm
Khanna, Tarun,
Landström, H.,
2005. Pioneers in Entrepreneurship and Small Business Research
Taken from:
International Studies in Entrepreneurship,
OPINION, Master Card International, 2005. Managing cash. Report from Master Card Working.
Prendergast, Jim.
You Can't Take the IP Out of iPod. Wednesday, January 12, 2005
FOXNews.com
: http://www.foxnews.com/story/0,2933,143933,00.html
Rosen C., Case,
J. Staubu, M. 2005. Every employee a potential owner. Harvard Business Review. June, pp 122-130
Schoenberg,
Richard, 2003. An integrated approach to strategy innovation. European Business
Journal, pp 95-102.
Shafer, S.,
Smith, H.J., Linder, J.C., 2005. The power of business models. Business Horizons 48, 199-207.
Small Business Agency. 2006. The Importance of
Cash Management www.sba.gov/test/wbc/docs/finance/cash.html
The Power of Vision and Business Concept. Source: (2007) http://www.1000ventures.com/business_guide/cs_im_dell.html
Method of assessment:
The final grade will be determined as
follows:
Class participation: 15
points
Group management: 10 points
Entrepreneur interview: 10
points
Case Studies: 10 points
Progress report presentations: 15
points
Individual Essay: 15 points
Group business
model: 25 points
100 points