| Branch |
Social and Legal Sciences |
|
| Duration |
Four academic years |
| ECTS credits |
240
Basic subjects: 60; compulsory subjects: 107; optional subjects: 40; end-of-degree project/dissertation: 23; internships: 10 |
| Languages |
Catalan, Spanish and English (depending on the subject) |
| Timetables |
Half-day the first two years; the last two years, mornings and afternoons |
| Places |
80 |
| Price of first year |
€ 1,425 |
| Organised by |
Faculty of Communication |
Presentation
Teaching goals
Advertising and public relations are a very important economic and social sector that is at the crux of the interrelation between communication, business, society and culture.
The UPF degree in Advertising and Public Relations aims to train professionals with high standards of quality and creativity who can effectively meet the needs of this sector, which is increasingly broad-based, dynamic and undergoing constant innovation.
Description of the course
In order to train graduates with a high level of theoretical and practical knowledge, the UPF Advertising and Public Relations course includes subjects that are mainly focused on three types of knowledge during the first two years: first, on knowledge of the conceptual and organisational fundamentals of advertising and public relations; second, on the social and cultural context in which advertising and public relations take place; and third, on the study of the techniques and languages used in the advertising and public relations media. The subjects in the third and fourth year are mainly focused on the acquisition of knowledge and the skills of creativity, analysis, management and production necessary to work in various professional areas in the field of advertising and public relations.
The course provides the following training:
- Interdisciplinary training in the social and communication sciences, humanities and communication systems to provide the future professional with broad knowledge of social, market and communication conditions.
- Training in methods and techniques of creativity to define original and effective advertising and public relations messages and campaigns.
- Training in knowledge of the methods and techniques that enable communication strategies which meet the objectives of businesses and institutions to be produced.
- Training in research and analysis methods for in-depth knowledge of the market and communication.
- Training in the use of various audiovisual, graphic and interactive media techniques and languages in order to produce creative advertising and public relations messages.
- Training in knowledge of the various media and communication platforms and their relationship with their different audiences to enable creativity and media planning in advertising communication and public relations campaigns.
- Training in ethical codes to enable work within the profession with a strong sense of social responsibility.
- Training in knowledge of the structure, organisation and management of advertising and public relations companies in order to promote effective and active integration by future professionals in these companies.
Skills acquired by graduates in Advertising and Public Relations
- The ability to correctly undertake the work involved in the various professional profiles in the advertising and public relations sector.
- The ability to work under professional conditions with an innovative and diligent attitude.
- The ability to understand the variables in the social, political, economic and communicative contexts that affect work in advertising and public relations.
- The critical and analytical ability to interpret the data to be considered in the preparation of communication strategies.
- The ability to detect changes and new trends and focus the assigned professional internship accordingly.
- The ability to organise and manage multidisciplinary groups and obtain the maximum benefit from them in order to resolve the communication problems under consideration.
- The ability to work in a group, to clearly set out one's own ideas and to establish synergies with the other members of the working group.
- The ability to conceive advertising and public relations strategies and messages.
Career prospects
- Advertising campaign and public relations analyst
- Image consultant
- Branding consultant
- Strategic communication consultant
- Events designer and manager for advertising and public relations
- Copywriter in advertising media and platforms
- Advertising copywriter
- Art director and designer
- Director and manager of business and institutional communication
- Accounts executive
- Manager of advertising and public relations companies
- Market and communication researcher
- Media planner
- Strategic communications planner
- Advertising spot producer
- Manager of internal communication for a company and institutions
All these activities can be undertaken in advertising agencies, media purchasing offices, design studios, market research institutes, branding consultancies, advertising audiovisual content producers, business and institutional communication and public relations offices, marketing departments in businesses, direct marketing agencies, sponsorship companies, sales promotion agencies, social media and advertising and public relations faculties and schools.
Tracks
- Advertising Copywriting
- Strategies of Advertising Communication
- Public Relations
- Analysis and Research in Advertising and Public Relations
Students must follow one track. Each track consists of at least 20 credits. The other optional credits - up to a total of 40 - can be taken by choosing from optional subjects in the same track, from other tracks or transversal subjects from the various tracks.
