"BUILDING THE BUSINESS CASE FOR TOBACCO CONTROL: A TOOLKIT TO ESTIMATE ECONOMIC IMPACT OF TOBACCO" Authors: Trapero-Bertran M, Pokhrel S, Trueman P
Abstract:
The new context for public health delivery within England is set out including reference to the 'Healthy Lives, Healthy People - a tobacco plan for England' published in March 2011 which provides a clear sense of direction for national and local tobacco delivery.This research provides an overview to the impact (health, economic and societal) of tobacco use in the UK and the subsequent evidence base for effective tobacco control delivery. The added value of a sub-national level of tobacco control is discussed and, analyzed through an economic model used to develop a tobacco control toolkit. This aims to support local commissioners to make evidence based decisions around tobacco control commissioning. The clear case for investment in a sub-national level of tobacco control is outlined including the economies of scale to be achieved through a 'locally together' approach particularly around areas of action including media and communications campaigns, addressing illicit tobacco and in the advocacy agenda. The research highlights how effective tobacco control results from programmes that are designed and implemented as one where the parts complement and reinforce each other. Their effectiveness is dependent on their comprehensive nature rather than any one part of the intervention.
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Natàlia Pascual
CRES researcher
Offfice 23.111 Ext. 1586
natalia.pascual@upf.edu